At FirstPartyStudio, we specialise in providing cutting-edge commercial development and R&D support to AdTech, Media and Data businesses.
Whether you're a startup or an established company, we understand the challenges of scaling your operations and navigating the complexities of the market.
Our mission is simple: to help you grow by giving you access to the expertise delivering success in today's competitive landscape.
Why Choose Us?
In the fast-paced world of AdTech and media, success is often determined by the talent you have behind your business.
However, accessing high-level expertise can be costly and difficult for many companies, especially businesses in the growth stage, businesses pivoting in direction, and start-ups. This is where our studio comes in—offering you the opportunity to tap into a group of proven experts with flexible and aligned engagement models.
Access Top Talent at a Fraction of the Cost
Our studio model allows you to bring in experienced professionals exactly when you need them. Whether you're in need of strategic direction, product development, or sales expertise, our team is ready to support your business. This cost-effective approach enables you to grow faster, with confidence that you have the right people supporting you at every stage of development.
Expert Guidance
Our team consists of seasoned professionals with years of experience in tech sales development, from strategy to execution.
Affordable Solutions
We provide you with the same level of expertise that larger corporations benefit from, at a fraction of the cost.
Tailored Approach
Every business is unique, which is why we tailor our strategies to your specific needs and goals, ensuring maximum impact.
Let FirstPartyStudio be your partner in success. Together, we'll build a roadmap to growth, tapping into market opportunities you may not have thought possible — Flexible Support for Your Needs.
Working with us
One of the key benefits of working with FirstPartyStudio is the flexibility we offer.
Our experts can “drop in” to support specific projects, ensuring that you have the right resources at the right time. Alternatively, if you require more long-term guidance, we can provide sustained support to help you navigate complex challenges and drive continuous growth.
Whether you need a few hours of consulting or long-term collaboration, the FirstPartyStudio team is here to meet your needs and adapt to your changing business environment. You don't have to commit to hiring someone full-time—simply access the talent you need when you need it.
Deep Industry Knowledge and Experience
Our experts have spent years—if not decades—shaping the AdTechand media industries. They bring with them a wealth of knowledge about market trends, technological advancements, and the best practices that drive success. This deep expertise allows them to quickly identify opportunities, solve problems, and implement strategies that help you achieve your goals.
Their experience means that they can hit the ground running, minimizing the learning curve and maximizing your business's potential for growth. Whether you're working on product innovation, refining your commercial strategies, or scaling your operations, our team's experience will provide the guidance and insights you need to stay ahead of the competition.
For Tech Providers
At FirstPartyStudio, we combine deep technical expertise, product development experience, and sales know-how to help tech providers bring their innovations to market successfully.
Our team understands the challenges of building and scaling technology solutions, and we offer end-to-end support—from product strategy and development to go-to-market execution.
Whether you're a startup or an established company, FirstPartyStudio provides the technical, product, and sales expertise needed to accelerate your growth and turn your tech vision into a market-ready success. Let's build the future together.
Contact us
Strategy
- Go to Market strategy
- Pricing strategy
- ROI modelling
- Revenue modelling
- Business process & change management
- Assessment of Addressable Market
- Key Client Reach Out
- Partnerships
- Organisational structure
- Marketing & PR
Technology & Development
- Competitive assessment
- Product roadmap evaluation
- Architecture
- Software Development
- AI & Machine Learning
- Custom Algorithms
- Automation & Efficiency
- Web & App development
- Data Management
- Data Protection & Compliance
- Infrastructure management
- Product re-factoring & re-development
- Technical Maintenance
- Technical Due Dilligence
Investor
- Pitch Development
- Valuations
- Due Dilligence
- Competitive assessments
- Industry Landscape
- Introductions to Investment
- Exit Planning
- M&A introductions
- Business process & change management
- Operational alignment and planning
- Technology partner selection
- Vendor/Agency selection
- Organisational structure
- Buying strategy
- Retail/Commerce media strategy
- ROI modelling
- Privacy consulting
Investor / M & A
- Competitive assessments
- Corporate M&A outreach
- Due Diligence (product or technical) against acquisition targets
- Industry Landscape
- Introductions to Investment Banks
Data & Identity
- 1st party data strategy
- 1st party identity solution development
- Consent Management Platform (CMP) selection & configuration
- Data clean rooms Selection & utilisation
- Data governance
- Data platforms (DMP, CDP, data lake) selection, activation, or optimisation
Go-To-Market Positioning
- Market opportunity analysis
- Positioning and Messaging
- Audience identification
- Competitive analysis
Meet the team at FirstPartyStudio
At FirstPartyStudio, our strength lies in the collective expertise of our team, whose combined experience spans the worlds of start-ups, enterprise, venture capital, product development, revenue growth, and cutting-edge technology. Each member brings a unique skill set, helping to drive progress in both technology and media.
Founders
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Dave Barr
Revenue Growth and Business Change Expert
Dave Barr is a dynamic leader with a wealth of experience in driving sales growth and revenue development from the ground up. With a career that spans the early days of the digital age, Dave is driven to build scalable and repeatable revenue alongside profitability for innovative businesses.
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Kevin Flood
Entrepreneurial Visionary & Start-Up Builder
Kevin Flood is an entrepreneurial powerhouse, driven by a passion for creating and scaling successful businesses. From a young age, Kevin has demonstrated a remarkable ability to spot opportunities and build innovative ventures from the ground up.
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Nick Fletcher
Product Lead, Director & Entrepreneurial Mindset
Nick Fletcher is a seasoned commercial product visionary, transforming digital strategies into scalable revenue growth, across video, display, audio, and ad tech businesses building smarter products, stronger partnerships, and sharper market positions.
Experts
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Karl Weaver
Transformation and Strategic Growth
Karl is a visionary leader with over 20 years of experience driving transformation and strategic growth at the intersection of data, technology, and business. As a Managing Partner, Advisor, and former CEO, he has led high-impact consulting engagements, orchestrated successful M&As, and scaled organizations globally.
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Laura Gaffney
Growth architect
Laura is a growth architect who thrives at the intersection of strategy and execution, helping early-stage and scaling companies unlock revenue through smart partnerships, sharp positioning, and operational firepower
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David Jenkins
Commercial Growth Partner
David Jenkins is a trusted commercial growth partner with 15+ years' global experience in media, tech, and events. He helps ambitious businesses scale strategy, revenue, and teams—turning complexity into clarity across international markets.
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Emma Lacey
Digital Scaling
Emma is a commercially driven leader with deep expertise in scaling digital businesses, building high impact partnerships, and navigating the fast paced ad tech and media ecosystem, helping startups and global teams alike grow revenue, innovate through data, and drive meaningful results.
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Simon Potter
Technology Strategy
Simon is a transformative technical leader who combines visionary architecture with startup-hardened execution scaling products, teams, and infrastructure with precision and impact.
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Rich Ottoy
Go-to-market strategy
Experience leading high-growth Native sales and go-to-market strategies across the UK and EMEA, Rich has scaled revenues, built top-performing teams from the ground up, and driven strategic expansion for some of ad tech’s most respected names
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Julian Savitch-Lee
Commercial and product leadership
Julian is a seasoned commercial and product leader with extensive experience in the digital advertising and programmatic sectors. He has a strong track record of driving revenue growth and innovation, particularly in display and video streaming advertising.
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Dilpesh Parmar
Monetisation strategies
Dilpesh Parmar has over a decade of experience driving monetisation strategies and building high-performing teams for leading mobile content companies, including Shazam, Outfit7, and Kwalee. A passionate angel investor, he actively supports promising startups.
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Dom Perkins
Commercial leadership
Dom Perkins is a seasoned commercial leader, specializing in digital publishing strategies, advertising technologies, and revenue optimization. With extensive experience in programmatic advertising, retail media development, and business growth initiatives, he excels at transforming organizations through strategic collaborations, advanced ad tech implementation, and data-driven approaches.
Pioneering Innovation and Growth
FirstPartyCapital is a forward-thinking venture capital firm that has redefined the investment landscape by expanding beyond traditional capital deployment.
FirstPartyCapital is able to provide hands-on development, guidance, and resources to its portfolio companies in a way that goes beyond just financial backing
Get in touch with FirstPartyStudio
Whether you're looking to start a new business, expand your existing tech setup, or accelerate your commercial growth, we're here to help. At FirstPartyStudio, we specialise in providing expert support tailored to your unique needs. Our team is ready to guide you through every step of the process, from technology development to scaling your business for long-term success.